Engagement boost Instagram. Free Instagram Stories Course: How to Use Instagram Stories for Business!

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Curious about using Instagram Stories for your business, but not sure where to start?

Our new and improved Instagram Stories course will teach you how to grow your business and stay engaged with your followers!

Learn how to attract more of your ideal audience, boost your engagement, and even make more sales.

The best part? It’s totally free, so you can start watching now!

Free Instagram Stories Course: How to Use Instagram Stories for Business

If you’ve ever thought about using Instagram Stories for your business, now is the time!

Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making sales!


With the right strategy, Instagram Stories can help you interact with your audience on a more regular basis, which is great for getting to know your customers and building brand loyalty.

But the challenge lies in knowing what to post to Instagram Stories, while keeping that branded Instagram aesthetic completely in check. 

To help you make your Instagram Stories work for your brand, we’re sharing everything we know about strategy, design, growth, and engagement in our Instagram Stories for Business course! 

Here’s a sneak peek of what’s in our free Instagram Stories course:

Later’s Free Instagram Stories Course: Learn to Plan and Schedule Your Content Like the Pros

If you want to use Instagram Stories to get more followers and grow your reach, you’ll need a game plan. 

That’s why this year, you’ll want to invest your time in creating a strong Instagram Stories strategy for your brand. 

So we’re jumping straight into the deep end! 

We’ll walk you through the steps to set your Instagram Stories goals, create a killer content plan and learn how to plan and schedule your content so you never miss an opportunity to connect with your audience again.

Ready to get started? Sign up for the free Instagram Stories Course and get started!

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Later’s Free Instagram Stories Course: Design Attention-grabbing Stories

If you want to stop your followers from swiping past your Instagram Stories, you’ll need to catch their attention. 

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To boost engagement on your Instagram account, consider implementing the following strategies:

  • Post high-quality content: Share visually appealing and engaging content that resonates with your target audience. Use high-resolution photos, well-edited videos, and compelling captions. Develop a consistent posting style and theme that reflects your brand and captivates your followers.

  • Use captions that encourage interaction: Craft captions that inspire your followers to engage with your posts. Ask questions, invite opinions, or encourage users to tag their friends. Make your captions relatable, informative, or entertaining to capture your audience's attention and encourage them to leave comments.

  • Engage with your audience: Actively respond to comments on your posts and take the time to engage with your followers. Like and reply to their comments, answer their questions, and show genuine interest in their thoughts. By engaging with your audience, you foster a sense of community and encourage them to continue interacting with your content.

  • Utilize Instagram Stories: Take advantage of Instagram Stories to share behind-the-scenes moments, updates, or exclusive content. Use interactive features like polls, quizzes, questions, or stickers to encourage your audience to engage with your Stories. Engaging Stories can lead to increased profile visits and engagement on your main feed.

  • Host giveaways or contests: Organize giveaways or contests that require users to engage with your content to participate. For example, ask them to like, comment, or share your post to enter. This strategy not only boosts engagement but also helps expand your reach as users share your content with their own followers.

  • Collaborate with influencers or other accounts: Partner with influencers or other accounts in your niche to collaborate on content or shoutouts. This can help expose your brand to a wider audience and increase engagement on your account.

  • Use hashtags strategically: Research and use relevant hashtags that are popular in your industry or niche. Hashtags help users discover your content and increase your chances of reaching a broader audience. Mix popular hashtags with more specific or niche ones to maximize exposure and attract engaged users.

  • Encourage user-generated content: Inspire your followers to create and share content related to your brand or products. You can do this by running contests or challenges that require users to post their own content and tag your account or use a specific hashtag. User-generated content fosters engagement and creates a sense of community around your brand.

  • Analyze your insights: Regularly review your Instagram Insights or use third-party analytics tools to understand which types of content perform best and drive the most engagement. Pay attention to metrics like reach, impressions, likes, comments, and saves to identify patterns and optimize your content strategy accordingly.

  • Be consistent and authentic: Consistently post quality content and engage with your audience authentically. Building a loyal and engaged following takes time and requires you to provide value, be genuine, and actively participate in conversations.

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By implementing these strategies, you can boost engagement on your Instagram account and create a vibrant and interactive community around your brand. Remember that it takes time and effort, so be patient and continue to refine your approach based on what resonates best with your audience.

We’re teaching you how to create an Instagram Stories aesthetic that will build your brand awareness and help you stand out from the crowd. 

From the coolest Instagram Stories design apps to working your Instagram Stories Highlights to your advantage, we’re covering everything there is to know about your Instagram Stories aesthetic. 

Learn about the Later team’s favorite apps and top design tips that will help you create high-quality, cohesive stories that will keep your audience coming back for more!

Later’s Free Instagram Stories Course: Create Engaging Instagram Stories to Connect With Your Audience

It’s not just about posting regularly to Instagram Stories — a strong strategy should include creative ways to engage with your audience. 

Instagram has launched a ton of new features that let users get a little more interactive and personal on the platform — and you should be taking advantage of them in your posts! 

In this course, you’ll learn about Instagram Stories’ Create Mode, along with all the cool Instagram Stories stickers that you can use to grow engagement with your followers, including the chat, quiz, countdown, and donation stickers. 

Plus we’ll cover how you can create your own Instagram filter for stories and how to use the AR Effects Gallery to find cool new filters.

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BONUS! Later’s Free Instagram Stories Course: Instagram Stories for eCommerce

With 500 million people using Instagram Stories every day, it’s no surprise that Instagram is creating new features to make it easier to shop on stories.


Ready to turn your Instagram Stories into a sales machine? 

We’ll show you how to use Instagram Stories to attract more customers and drive traffic back to your website! 

We’ll also walk you through the ins and outs of your Instagram Stories analytics, what each metric means, and how you can use this knowledge to improve your strategy.

If you’re an eCommerce brand, this is one Instagram Stories lesson you won’t want to miss! 

Ready to grow your business with Instagram Stories? Sign up below to get access to our FREE Instagram Stories for Business Course today:

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